CurrentBody, the beauty tech experts, acquires Tria Beauty, innovators in at-home laser hair removal.WHO: In 2003, the inventors of LightSheer (the gold standard of in-clinic laser hair removal technology at the time) set out to upgrade at-home hair removal. Their goal was to miniaturize their professional device—which weighed 120 pounds and cost $100,000—into a handheld laser capable of delivering permanent results while convenient for home use. From this, Tria Beauty was formed.UK–based CurrentBody, an online retailer of beauty devices, was founded in 2009 by Laurence Newman and Andrew Showman. They've pioneered the fastest-growing category in beauty, successfully incorporating key aesthetic technologies used in clinics into safe, effective, at-home devices.WHY: This acquisition highlights a broader industry shift towards technology-driven beauty solutions that empower consumers to take control of their skincare and wellness routines.IN THEIR OWN WORDS: Laurence Newman, CEO of CurrentBody, says, “Tria was a very early pioneer in at-home laser technology, and went on to develop a brilliant at-home skin rejuvenating laser. To this day, a quick FDA search highlights that it arguably remains the only true home use laser on the market and why it has been a key target for The Beauty Tech Group for some time.”Newman, who has added Tria to the recent purchase of California–based Microcurrent experts ZIIP Beauty, says, “I’ve already heard positively from many people who’ve been part of Tria's journey and they share our excitement about this new chapter for one of the most well established brands in beauty technology.